This is a good example of how to create a unique sponsorship experience, it can be difficult to achieve penetration and stand out in the realms of music sponsorship and thus you have to constantly look to find new ways of delivering the sponsorship to the consumer. San Miguels Hidden depths is a great example of adding value to the sponsorship. I look forward to seeing more from Brando and Amplify on this over the next few months.
I saw this on NMK, interesting report, undoubtedly there have been very mixed results with online campaigns, however how much of this is down to a lack of knowledge and poor tactical planning on behalf of marketers is open for debate. There are significant opportunities in the online space but as with any other form of marketing or PR, execution is key.
A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.
Despite the clamour by the marketing industry to affix 2.0 to all things vaguely Internet-related, it would appear that marketers are still struggling to fully utilise social networks as a channel of communication. A report by JupiterResearch has highlighted how half of all advertiser branded social network pages in Europe have fewer than 1,000 friends with the average branded social networking page having ‘only’ 6,494 friends. Continue reading ‘Antisocial Marketing’
Here’s the latest consumer generated advert from Doritos. It came froma UK – wide contest for consumers to have their advert aired on TV. The competition was run through you tube with a cash prize for the winning advert plus the kudos of having it on TV! The winning advert of a Dorito tribe has got over 22,000 views on YouTube so far and is currently on TV.
Another experiential campaign which should work very well is Phipps’ Rioja festival in London. Similar to the innocent village fete, this festival will draw punters in and give them a full brand experience, creating an event that will appeal to all the senses. Phipps work with some great brands food brands such as Green & Black’s and Kettle chips and I’ve no doubt this Rioja festival will be a great hit.
Check out wines from Rioja
Congragulations to the guys in innocent with the announcement of their second village fete, it’s an excellent concept and one that really strengthens the innocent brand. I wouldn’t be surprised to see something akin to the Regents park event cropping up on these shores within the next couple of years.
RTE.ie
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