tapas fantasticas

Another experiential campaign which should work very well is Phipps’ Rioja festival in London. Similar to the innocent village fete, this festival will draw punters in and give them a full brand experience, creating an event that will appeal to all the senses. Phipps work with some great brands food brands such as Green & Black’s and Kettle chips and I’ve no doubt this Rioja festival will be a great hit.

Check out wines from Rioja

Village Fete

Congragulations to the guys in innocent with the announcement of their second village fete, it’s an excellent concept and one that really strengthens the innocent brand. I wouldn’t be surprised to see something akin to the Regents park event cropping up on these shores within the next couple of years.