San Miguel music events

This is a good example of how to create a unique sponsorship experience, it can be difficult to achieve penetration and stand out in the realms of music sponsorship and thus you have to constantly look to find new ways of delivering the sponsorship to the consumer. San Miguels Hidden depths is a great example of adding value to the sponsorship.  I look forward to seeing more from Brando and Amplify on this  over the next  few months.

Antisocial Marketing

I saw this on NMK, interesting report, undoubtedly there have been very mixed results with online campaigns, however how much of this is down to a lack of knowledge and poor tactical planning on behalf of marketers is open for debate. There are significant opportunities in the online space but as with any other form of marketing or PR, execution is key.

A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.

Despite the clamour by the marketing industry to affix 2.0 to all things vaguely Internet-related, it would appear that marketers are still struggling to fully utilise social networks as a channel of communication. A report by JupiterResearch has highlighted how half of all advertiser branded social network pages in Europe have fewer than 1,000 friends with the average branded social networking page having ‘only’ 6,494 friends.